Piccoma (JP)

Piccoma (JP): The Global Leader in Digital Comic Entertainment

Piccoma, a digital comic platform originating from Korea, has established itself as the most profitable comic platform globally, with an outstanding performance in the non-gaming app income rankings. Over the past three consecutive months, Piccoma has consistently ranked among the top 10 in the global iOS & Google Play non-gaming app revenue charts, solidifying its position as the world's most lucrative digital comic platform.

Owned by Kakao Japan Corp., a subsidiary of the Korean internet giant Kakao, Piccoma's success is attributed to its innovative business models and diverse content offerings. The platform boasts a vast library of over 70,000 comics, novels, and audio content, catering to a wide range of audiences. From August to October, Piccoma featured prominently in the Japanese iOS & Google Play top 10 app revenue charts, demonstrating its strong popularity and profitability.

One of the key factors contributing to Piccoma's success is its diverse content and extensive library. The platform offers a wide variety of comics and novels, catering to different preferences and tastes. The differentiated classification system, which varies between mobile and PC versions, ensures maximum convenience for users regardless of the device they are using.

In addition, Piccoma has implemented effective operational strategies to drive user engagement and revenue. The platform utilizes a unique "wait-to-read-for-free" model, allowing users to access certain chapters for free after a 23-hour waiting period. This mechanism encourages user retention while providing flexibility for those eager to read the latest content by purchasing in-app currency.

Furthermore, Piccoma pioneered the "story-based sales" model, which sells comics on a per-story basis rather than a per-volume basis. This approach provides users with more flexibility in their purchasing decisions, contributing to the platform's overall revenue growth.

In recognition of its innovative business models and strong performance, Piccoma has achieved remarkable financial results. According to Kakao Japan Corp.'s financial data, Piccoma recorded a platform transaction volume of 770 million yen (approximately 1.3 billion Korean won) in the third quarter, representing a year-on-year growth of 247%. The platform has consistently maintained a high growth rate since its launch in Japan in 2016, with sales increasing at an average rate of two times annually.

Piccoma's success is further evidenced by its consumer spending figures. As of October 10th, 2023, Piccoma has surpassed the milestone of over 1 billion US dollars in total consumer spending, making it one of the 15 most lucrative non-gaming apps globally. Remarkably, all of this spending has been generated solely from the Japanese market, highlighting the strong popularity and appeal of the platform in this region.

In conclusion, Piccoma's success can be attributed to its diverse content offerings, innovative business models, and effective operational strategies. As the global leader in digital comic entertainment, Piccoma continues to thrive and expand its influence, providing users with an unparalleled comic reading experience.